About

Hi, I’m Katie

I’m a creative and brand leader with start-ups in my DNA, meaning I’m comfortable with pace, ambiguity and those briefs that arrive with more urgency than clarity.

I’ve built brands, campaigns and creative teams across Deliveroo, allplants and Carwow Group, with some freelancing in the middle. From global rollout and sub-brands to 360 campaigns, content engines, employer brand and the systems that help good work happen more consistently.

I’m equally as happy in a C-suite conversation, reviewing a campaign, perfecting a deck template in Claude, prepping a shoot plan or, apparently, gold-leafing a carrot at midnight.

People matter deeply to me. I care about building teams where standards are high, egos are low, and people grow in confidence as the work gets better. Here’s the best reference I can give you on that front (sent after Saka’s missed penalty in the 2020 Euros):

Drop me a line below if you’re interested in a chat.