About
Hi, I’m Katie
A strategic Creative and Brand team leader. With start ups in my DNA I am no stranger to the need to ship work deliberately in a lean way, but I’m also committed to the details (like gold-leafing a carrot in my spare time). I enjoy every part of the end-to-end process of brand building; from working with C-Suite to formalise brand values and category codes, to interpreting them for customers.
Essential to my process is prioritising people through internal team-building, consistent stakeholder management, and responding to consumer trends. Team matters deeply to me, and drawing out potential in individuals is what I do best. I’m a strong people leader and am never happier than seeing my team smash their KPIs and grow in confidence (hi there, 10x organic traffic and 4x Instagram following).
I also champion company culture cross-functionally. At allplants I took an active lead in establishing EDI initiatives, and at Deliveroo I built relationships with global teams to bridge gaps between HQ and local markets.
Drop me a line below if I sound like the right fit for your business or project.